Khaby Lame vs. Gary Vee: A Cheat Sheet in Contrasting Approaches to Social Media Influence.
Khaby Lame and Gary Vaynerchuk (Gary Vee) are both social media influencers, but their approaches to content creation, messaging, and audience engagement are as different as night and day.
47-year-old Gary Vee is an American nepotism-baby who got his head start working in his father’s multi-million dollar liquor business while he was attending college. He’s cited by some as a content marketing guru.
23-year-old Khaby Lame is a Senegalese-born Italian ex-factory worker who rose to the top of TikTok charts, amassing an audience of over 161.9 million followers.
Here’s a breakdown of their contrasting approaches:
From Verbose to Silent
From Motivational to Humorous
From Business-Oriented to Entertainment-Focused
Khaby Lame’s content is characterized by its simplicity, humor, and non-verbal communication. He uses facial expressions and body language to convey his message, often debunking or simplifying complex or absurd situations. His videos are short, to the point, and universally relatable.
Gary Vee’s content is more verbose, motivational, and business-oriented. He focuses on entrepreneurship, self-improvement, and hustle culture. His videos often feature him speaking directly to the camera, offering advice, or interviewing other entrepreneurs and experts.
From Ambition-Driven to Simplicity-Centered
From Hard Work Advocacy to Debunking Over-Complication
From Relentless Pursuit of Success to Emphasizing the Absurdity of Complexity
Khaby’s message is one of simplicity and the absurdity of over-complication. He doesn’t tell you to strive for more; instead, he shows you that what you’re striving for might already be within easy reach if you just simplify.
Gary Vee’s message is about ambition, hard work, and the relentless pursuit of success. He encourages his audience to hustle, be proactive, and seize opportunities.
From Call-to-Action to Shared Experience
From Inspiring to Relatable
From Proactive to Reflective
Khaby engages his audience through humor and relatability. His content is inclusive, inviting everyone to laugh at the shared human experience. He doesn’t ask for much from his audience other than to share a moment of levity.
Gary Vee aims to inspire and motivate. He wants his audience to take action, whether that’s starting a business, investing in themselves, or pushing their limits. His content is more of a call to action than a shared experience.
Tone and Vibe
From Intense to Light
From Passionate to Ironic
From Serious to Laid-Back
Khaby’s tone is light, funny, and often ironic. His vibe is laid-back and unassuming, making his audience feel comfortable and included.
Gary Vee’s tone is intense, passionate, and serious. He aims to energize his audience, pushing them to strive for more.
Cultural and Artistic Roots
From American Motivational Speaking to International Classic Clowning
From Business Guru to Mime
From Individualism to Inclusivity
From Capitalism to Community
Khaby’s style has roots in classic clowning, mime, and Commedia dell’arte, emphasizing the power of non-verbal communication and the absurdity of human behavior.
Gary Vee’s style is more aligned with American motivational speakers and business gurus, emphasizing individualism, capitalism, and personal success.
Past Meet The Future
When you’re planning your content marketing strategy, don’t look back to methods that worked in the past. It’s over for a reason. Instead, adopt and adapt to current trends. How? Ask Creatrix to create an emulation plan for you.